For many years, logistics companies focused on delivering freight from point A to point B as efficiently as possible. But, as supply chains become more digitized, the ability to operate seamlessly is no longer just about internal coordination — it’s about how well you connect to the entire automated ecosystem, starting at the port.
One of the most recent and tangible part of this new digital logistics ecosystem is seen on Automated port terminals.
Take the Port of Los Angeles, for example.
At one of its most advanced terminals:
Cranes are fully automated.
Yard vehicles move without drivers.
Systems communicate in real time with logistics platforms and TMS software.
This setup isn’t theoretical. It’s already being used to move containers faster, with fewer errors, and to get freight out of terminals and onto trucks with minimal downtime.
If your systems — and your team — aren’t in sync with this level of automation, you risk delays, missed connections, and higher costs since technology is taking over in order to improve accuracy and efficiency.
If you're in freight, shipping, or 3PL services, your operation likely hinges on container pickup, drayage coordination, and reliable ETAs. Here’s what strong integration with automated ports can give you:
Faster container availability notifications
Fewer dwell times and demurrage fees
Improved scheduling for drayage and FTL
More accurate, real-time updates for clients
In short: your ability to meet delivery promises starts before the freight ever hits the road.
Automation isn't just about machines — it's about the systems that let them work together. For logistics companies, this means:
Using TMS tools that integrate with port systems
Partnering with carriers and drayage providers that understand terminal workflows
Training teams to respond in real-time to container status updates and scheduling shifts
You don’t need to be a tech company to compete — but you do need to speak the same language as the systems your freight is moving through.
The logistics companies marked as highly efficient in today’s market aren’t necessarily the biggest — they’re the most connected.
Smart port automation is setting the pace. If you want to keep up, your operations need to plug into the broader supply chain in real time — from vessel arrival to final mile.
At WTS, we help our clients stay ahead by integrating with port terminals, monitoring container status 24/7, and coordinating downstream freight with precision.
📦 Want to move smarter? Let’s talk about how better connectivity can improve your shipping operations.